The Principles of Successful Freelancing by Miles Burke
Author:Miles Burke
Language: eng
Format: mobi, epub, pdf
Publisher: SitePoint Pty. Ltd.
Published: 2008-08-16T04:00:00+00:00
Developing Your USP
A Unique Selling Proposition (USP) is a powerful way of describing your business in a few short sentences. The concept behind a USP is that it quickly ascertains what distinguishes you from your competitors.
You can start developing your USP by answering a few key questions:
What is unique about you, compared to your direct competitors?
Which of these differences are most important to your prospective clients?
Which of these differences can be easily communicated to your prospects?
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